{"id":12981,"date":"2026-09-09T05:06:24","date_gmt":"2026-09-09T05:06:24","guid":{"rendered":"https:\/\/cryptonews.uk.com\/?p=12981"},"modified":"2026-09-09T05:06:24","modified_gmt":"2026-09-09T05:06:24","slug":"crypto-launches-last-ditch-ad-blitz-to-save-clarity-act","status":"publish","type":"post","link":"https:\/\/cryptonews.uk.com\/?p=12981","title":{"rendered":"Crypto launches last-ditch ad blitz to save CLARITY Act"},"content":{"rendered":"

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The crypto industry is launching a seven-figure national advertising campaign to rescue the CLARITY Act ahead of a crucial Senate vote next week.<\/p>\n

The Senate is scheduled to vote Sept. 15 on whether to invoke cloture on a motion to proceed to the Digital Asset Market Clarity Act, a procedural hurdle requiring 60 votes.<\/p>\n

The measure would establish federal rules for digital-asset markets and divide oversight between the Securities and Exchange Commission (SEC) and the Commodity Futures Trading Commission (CFTC). The vote would only open debate, leaving lawmakers to clear additional procedural steps before final passage.<\/p>\n

Yet with a week remaining, senators involved in the negotiations are reportedly signaling that the votes may not be there.<\/p>\n

Crypto turns up the pressure as the votes slip away<\/h2>\n

With negotiations struggling to produce a breakthrough, crypto’s political network is moving to make opposition to CLARITY more costly for lawmakers and the banking industry.<\/p>\n

The Cedar Innovation Foundation, a 501(c)(4) nonprofit linked to the Fairshake super PAC network, is launching a seven-figure cable advertising campaign across three spots aimed at building support for the bill. Two emphasize consumer protection and endorsements from outside the crypto industry, while a third attacks banks that have resisted parts of the legislation.<\/p>\n

The bank-focused advertisement accuses the industry of enjoying a profit \u201cfeeding frenzy\u201d while trying to block competition, accompanied by images of pigs eating from troughs.<\/p>\n

Banks, particularly smaller lenders, have spent months pushing lawmakers to tighten provisions governing stablecoin rewards, arguing that crypto platforms could use yield-like incentives to pull deposits away from the banking system.<\/p>\n

Those objections have complicated negotiations, even as crypto companies have pressed Congress to complete legislation debated for years.<\/p>\n

The other advertisements seek to broaden the CLARITY Act’s appeal beyond the industry’s regulatory agenda. One highlights support from major law-enforcement groups and says AARP backs provisions designed to combat crypto scams targeting older Americans. AARP’s support is narrower than a full endorsement of the legislation, covering a provision aimed at crypto ATM fraud.<\/p>\n

The campaign follows another potential obstacle that eased last week.<\/p>\n

The National Sheriffs’ Association dropped its opposition to CLARITY and shifted to a neutral position after months of warning that the legislation could weaken efforts to prosecute illicit crypto activity. Other law-enforcement groups have backed the measure.<\/p>\n

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Related Reading<\/span><\/p>\n

Trump to meet Coinbase, Ripple and crypto leaders as CLARITY Act odds collapse to 10%<\/h3>\n<\/p>\n

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Trump ethics fight becomes the bill’s choke point<\/h2>\n

Clearing those industry disputes has done little to resolve the political issue now threatening the bill’s survival: how far Congress should go in restricting a sitting president and his family from profiting from digital assets.<\/p>\n