{"id":5381,"date":"2026-01-07T22:50:21","date_gmt":"2026-01-07T22:50:21","guid":{"rendered":"https:\/\/cryptonews.uk.com\/?p=5381"},"modified":"2026-01-07T22:50:21","modified_gmt":"2026-01-07T22:50:21","slug":"strategys-bitcoin-funding-model-disrupted-by-msci-changes","status":"publish","type":"post","link":"https:\/\/cryptonews.uk.com\/?p=5381","title":{"rendered":"Strategy&#8217;s Bitcoin funding model disrupted by MSCI changes"},"content":{"rendered":"<p><\/p>\n<div>\n<p>The threat of a massive forced sell-off in crypto-linked equities has been averted.<\/p>\n<p>However, that reprieve comes with a structural catch that fundamentally alters the economics of the \u201cBitcoin Treasury\u201d trade.<\/p>\n<p>On Jan. 6, the dominant benchmark provider for global equity and ETF markets, MSCI Inc., announced it will retain \u201cDigital Asset Treasury Companies\u201d (DATCOs) in its global indices for the February 2026 review, sparing firms like Strategy (formerly MicroStrategy) from expulsion.<\/p>\n<p>It stated:<\/p>\n<blockquote>\n<p>\u201cFor the time being, the current index treatment of DATCOs identified in the preliminary list published by MSCI of companies whose digital asset holdings represent 50% or more of their total assets will remain unchanged.\u201d<\/p>\n<\/blockquote>\n<p>Following the news, Michael Saylor, Strategy&#8217;s executive chairman, touted the victory of remaining in the benchmark.<\/p>\n<p>However, the index provider has simultaneously introduced a technical freeze on share counts for these entities. It explained:<\/p>\n<blockquote>\n<p>\u201cMSCI will not implement increases to the Number of Shares (NOS), Foreign Inclusion Factor (FIF) or Domestic Inclusion Factor (DIF) for these securities. MSCI will defer any additions or size-segment migrations for all securities included in the preliminary list.\u201d<\/p>\n<\/blockquote>\n<p>Through this decision, MSCI has effectively severed the link between new equity issuance and automatic passive buying.<\/p>\n<p>This move simply meant the \u201cdownside\u201d of a forced liquidation has been removed, but the \u201cupside\u201d mechanics of the index trade have been dismantled<\/p>\n<h2>The end of the mechanical bid<\/h2>\n<p>The immediate market reaction, a surge of over 6% in Strategy\u2019s stock, reflected relief that a catastrophic liquidity event was off the table.<\/p>\n<figure id=\"attachment_513901\" aria-describedby=\"caption-attachment-513901\" style=\"width: 1423px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-513901\" src=\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-07-130608.jpg\" alt=\"Strategy Bitcoin MSTR \" width=\"1423\" height=\"646\" srcset=\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-07-130608.jpg 1423w, https:\/\/cryptoslate.com\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-07-130608-300x136.jpg 300w, https:\/\/cryptoslate.com\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-07-130608-1024x465.jpg 1024w, https:\/\/cryptoslate.com\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-07-130608-768x349.jpg 768w\" sizes=\"(max-width: 1423px) 100vw, 1423px\"\/><figcaption id=\"caption-attachment-513901\" class=\"wp-caption-text\">Strategy&#8217;s MSTR Stock Key Metrics (Source: Strategy)<\/figcaption><\/figure>\n<p>Notably, JPMorgan suggested that a full exclusion could have triggered between $3 billion and $9 billion in passive selling of MSTR.<\/p>\n<div class=\"cs-article-embed\">\n<div class=\"cs-article-embed__media\"> <img loading=\"lazy\" width=\"1024\" height=\"538\" src=\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2025\/11\/bitcoin-jpmorgan-1024x538.jpg\" alt=\"Inside the JPMorgan boycott drama defending Bitcoin treasuries being kicked off major indexes\" loading=\"lazy\" decoding=\"async\"\/><img loading=\"lazy\" class=\"lazyload\" width=\"1024\" height=\"538\" src=\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2025\/11\/bitcoin-jpmorgan-1024x538.jpg\" alt=\"Inside the JPMorgan boycott drama defending Bitcoin treasuries being kicked off major indexes\" loading=\"lazy\" decoding=\"async\"\/><\/div>\n<div class=\"cs-article-embed__body\"> <span class=\"cs-article-embed__related-reading\">Related Reading<\/span><\/p>\n<h3 class=\"cs-article-embed__title\">Inside the JPMorgan boycott drama defending Bitcoin treasuries being kicked off major indexes<\/h3>\n<p class=\"cs-article-embed__summary\">MSCI consultation paper and JPMorgan&#8217;s positioning resulting in some major fallout across social media to defend DATs like Strategy.<\/p>\n<p> <span class=\"cs-article-embed__meta-item\">Nov 25, 2025<\/span> <span class=\"cs-article-embed__meta-divider\">\u00b7<\/span> <span class=\"cs-article-embed__meta-item\">Gino Matos<\/span><\/p>\n<\/div><\/div>\n<p>This volume would likely have crushed the stock price and forced the liquidation of Bitcoin holdings.<\/p>\n<p>However, the removed threat of exclusion masks a new reality where the automatic demand lever for the stocks is gone.<\/p>\n<p>Historically, when Strategy issued new shares to fund Bitcoin acquisitions, the index provider would eventually update the share count.<\/p>\n<p>As a result, passive funds tracking the index were then mathematically compelled to buy a pro rata portion of the new issuance to minimize tracking error. This created a guaranteed, price-insensitive source of demand that helped absorb dilution.<\/p>\n<p>Under the new \u201cfreeze\u201d policy, this loop is broken. Even if Strategy significantly expands its float to raise capital, MSCI will effectively ignore those new shares for index calculation purposes.<\/p>\n<p>The company\u2019s weight in the index will not increase, and consequently, ETFs and index funds will not be forced to buy the new paper.<\/p>\n<p>Market analysts note that this shift forces a return to fundamentals. Without the backstop of benchmark-tracking demand, Strategy and its peers must now rely on active managers, hedge funds, and retail investors to absorb new supply.<\/p>\n<div class=\"code-block code-block-5\" style=\"margin: 8px 0; clear: both;\">\n<div class=\"placement desktop us-deny-hide hidden\" style=\"max-height: 107px\">  <img width=\"1456\" height=\"180\" decoding=\"async\" style=\"display: block; width: 728px; max-height: 90px; max-width: 100%; margin: auto; height: 90px;\" src=\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2025\/11\/bc_game168_Sposorship_1456x180.gif\" alt=\"BC Game\"\/><img class=\"lazyload\" width=\"1456\" height=\"180\" decoding=\"async\" style=\"display: block; width: 728px; max-height: 90px; max-width: 100%; margin: auto; height: 90px;\" src=\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2025\/11\/bc_game168_Sposorship_1456x180.gif\" alt=\"BC Game\"\/> <\/div>\n<\/div>\n<h2>Quantifying the liquidity gap<\/h2>\n<p>To understand the magnitude of this shift, market researchers are modeling the \u201clost bid\u201d that issuers must now navigate.<\/p>\n<p>Bull Theory, a crypto research firm, quantified this liquidity gap in a note to clients. The firm posited a hypothetical scenario involving a treasury company with 200 million outstanding shares, of which roughly 10% are typically held by passive index trackers.<\/p>\n<p>In the Bull Theory model, if that company issues 20 million new shares to raise capital, the old index mechanics would eventually mandate that passive funds purchase 2 million of those shares.<\/p>\n<p>At a theoretical price point of $300 per share, that represents $600 million of automatic, price-insensitive buying pressure.<\/p>\n<p>Under MSCI\u2019s new freeze, Bull Theory noted that the $600 million bid falls to zero.<\/p>\n<p>Considering this, it stated:<\/p>\n<blockquote>\n<p>\u201cStrategy now must find private buyers, offer discounts, or raise less money.\u201d<\/p>\n<\/blockquote>\n<p>This means that the forced demand from index funds has been eliminated.<\/p>\n<p>Thus, it presents a significant hurdle for Strategy, which issued more than $15 billion in new shares throughout 2025 to aggressively accumulate Bitcoin.<\/p>\n<div class=\"cs-article-embed\">\n<div class=\"cs-article-embed__media\"> <img loading=\"lazy\" width=\"1024\" height=\"538\" src=\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2025\/12\/strategy-bitmine--1024x538.jpg\" alt=\"The \u201cinfinite money glitch\u201d fueling Strategy and BitMine has evaporated, forcing a desperate pivot to survive\" loading=\"lazy\" decoding=\"async\"\/><img loading=\"lazy\" class=\"lazyload\" width=\"1024\" height=\"538\" src=\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2025\/12\/strategy-bitmine--1024x538.jpg\" alt=\"The \u201cinfinite money glitch\u201d fueling Strategy and BitMine has evaporated, forcing a desperate pivot to survive\" loading=\"lazy\" decoding=\"async\"\/><\/div>\n<div class=\"cs-article-embed__body\"> <span class=\"cs-article-embed__related-reading\">Related Reading<\/span><\/p>\n<h3 class=\"cs-article-embed__title\">The \u201cinfinite money glitch\u201d fueling Strategy and BitMine has evaporated, forcing a desperate pivot to survive<\/h3>\n<p class=\"cs-article-embed__summary\">The arbitrage trade allowing firms to print equity for crypto is dead, leaving their $60 billion hoard structurally exposed.<\/p>\n<p> <span class=\"cs-article-embed__meta-item\">Dec 9, 2025<\/span> <span class=\"cs-article-embed__meta-divider\">\u00b7<\/span> <span class=\"cs-article-embed__meta-item\">Oluwapelumi Adejumo<\/span><\/p>\n<\/div><\/div>\n<p>If the company attempts to replicate that scale of issuance in 2026, it will do so in a market void of passive support. Without that structural bid, the risk of a price correction during dilution events increases significantly.<\/p>\n<h2>ETFs emerge as silent winners<\/h2>\n<p>MSCI&#8217;s decision to cap these companies rather than expel them or leave them alone has also significantly altered the competitive dynamics in the asset management sector.<\/p>\n<p>Over the past year, US spot Bitcoin ETFs have matured as an asset class and have seen significant institutional interest. In fact, this rise led MSCI&#8217;s former parent company, Morgan Stanley, to file for its own Spot Bitcoin ETF.<\/p>\n<p>From this vantage point, Strategy competes with these fee-bearing Bitcoin ETFs, offering investors a way to gain passive Bitcoin exposure through an operating company structure. By freezing the index weighting of DATCOs, the new rule degrades their ability to efficiently scale via equity markets.<\/p>\n<p>If Strategy\u2019s ability to raise cheap capital is curtailed, large allocators may rotate capital out of the corporate equity and into Spot ETFs, which do not carry the operational risks of a company or the premium-to-NAV volatility.<\/p>\n<p>This flow of funds would directly benefit issuers of spot ETFs, including major Wall Street banks, effectively capturing the fees previously reflected in equity premiums.<\/p>\n<div class=\"cs-article-embed\">\n<div class=\"cs-article-embed__media\"> <img loading=\"lazy\" width=\"1024\" height=\"538\" src=\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2026\/01\/bitcoin-etf-cash-1024x538.jpg\" alt=\"Bitcoin is swallowing billions in ETF cash again, but a specific \u201cmarket wrapper\u201d is killing the price breakout\" loading=\"lazy\" decoding=\"async\"\/><img loading=\"lazy\" class=\"lazyload\" width=\"1024\" height=\"538\" src=\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2026\/01\/bitcoin-etf-cash-1024x538.jpg\" alt=\"Bitcoin is swallowing billions in ETF cash again, but a specific \u201cmarket wrapper\u201d is killing the price breakout\" loading=\"lazy\" decoding=\"async\"\/><\/div>\n<div class=\"cs-article-embed__body\"> <span class=\"cs-article-embed__related-reading\">Related Reading<\/span><\/p>\n<h3 class=\"cs-article-embed__title\">Bitcoin is swallowing billions in ETF cash again, but a specific \u201cmarket wrapper\u201d is killing the price breakout<\/h3>\n<p class=\"cs-article-embed__summary\">Inflows hit $697 million in days, yet the charts remain frozen because structured demand is neutralizing the rally.<\/p>\n<p> <span class=\"cs-article-embed__meta-item\">Jan 6, 2026<\/span> <span class=\"cs-article-embed__meta-divider\">\u00b7<\/span> <span class=\"cs-article-embed__meta-item\">Liam &#8216;Akiba&#8217; Wright<\/span><\/p>\n<\/div><\/div>\n<p>By neutering the \u201cflywheel\u201d effect of the treasury strategy, the index provider may have inadvertently, or intentionally, leveled the playing field in favor of traditional asset management products.<\/p>\n<div class=\"post-bottom\">\n<div class=\"post-mentions\"> <span class=\"heading\">Mentioned in this article<\/span><\/div>\n<\/div>\n<\/div>\n<p>Featured,Macro,Market,TradFi,Trading,bitcoin,MicroStrategy,MSCI,MSTR,Strategybitcoin,MicroStrategy,MSCI,MSTR,Strategy#Strategys #Bitcoin #funding #model #disrupted #MSCI1767826221<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The threat of a massive forced sell-off in crypto-linked equities has been averted. However, that reprieve comes with a structural catch that fundamentally alters the economics of the \u201cBitcoin Treasury\u201d trade. On Jan. 6, the dominant benchmark provider for global equity and ETF markets, MSCI Inc., announced it will retain \u201cDigital Asset Treasury Companies\u201d (DATCOs)<\/p>\n","protected":false},"author":1,"featured_media":5382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[91,922,550,920,639,878,513,107,921],"class_list":{"0":"post-5381","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ethereum","8":"tag-bitcoin","9":"tag-disrupted","10":"tag-funding","11":"tag-microstrategy","12":"tag-model","13":"tag-msci","14":"tag-mstr","15":"tag-strategy","16":"tag-strategys"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategy&#039;s Bitcoin funding model disrupted by MSCI changes - Crypto News: Latest Cryptocurrency News and Analysis<\/title>\n<meta name=\"description\" content=\"MSCI&#039;s decision reshapes Bitcoin treasury trades, easing sell-off fears while freezing share adjustments for index calculation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cryptonews.uk.com\/?p=5381\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategy&#039;s Bitcoin funding model disrupted by MSCI changes\" \/>\n<meta property=\"og:description\" content=\"MSCI&#039;s decision reshapes Bitcoin treasury trades, easing sell-off fears while freezing share adjustments for index calculation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cryptonews.uk.com\/?p=5381\" \/>\n<meta property=\"og:site_name\" content=\"Crypto News: Latest Cryptocurrency News and Analysis\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-07T22:50:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cryptonews.uk.com\/wp-content\/uploads\/2026\/01\/strategy-msci.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u884c\u653f\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u884c\u653f\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cryptonews.uk.com\/?p=5381\",\"url\":\"https:\/\/cryptonews.uk.com\/?p=5381\",\"name\":\"Strategy's Bitcoin funding model disrupted by MSCI changes - Crypto News: Latest Cryptocurrency News and Analysis\",\"isPartOf\":{\"@id\":\"https:\/\/cryptonews.uk.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cryptonews.uk.com\/?p=5381#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cryptonews.uk.com\/?p=5381#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cryptonews.uk.com\/wp-content\/uploads\/2026\/01\/strategy-msci.jpg\",\"datePublished\":\"2026-01-07T22:50:21+00:00\",\"author\":{\"@id\":\"https:\/\/cryptonews.uk.com\/#\/schema\/person\/822778c5844e0d16d43dce6630f4f1bf\"},\"description\":\"MSCI&#039;s decision reshapes Bitcoin treasury trades, easing sell-off fears while freezing share adjustments for index calculation.\",\"breadcrumb\":{\"@id\":\"https:\/\/cryptonews.uk.com\/?p=5381#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cryptonews.uk.com\/?p=5381\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cryptonews.uk.com\/?p=5381#primaryimage\",\"url\":\"https:\/\/cryptonews.uk.com\/wp-content\/uploads\/2026\/01\/strategy-msci.jpg\",\"contentUrl\":\"https:\/\/cryptonews.uk.com\/wp-content\/uploads\/2026\/01\/strategy-msci.jpg\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cryptonews.uk.com\/?p=5381#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cryptonews.uk.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Strategy&#8217;s Bitcoin funding model disrupted by MSCI changes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cryptonews.uk.com\/#website\",\"url\":\"https:\/\/cryptonews.uk.com\/\",\"name\":\"Crypto News: Latest Cryptocurrency News and Analysis\",\"description\":\"Latest Crypto &amp; 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