{"id":5400,"date":"2026-01-08T09:30:43","date_gmt":"2026-01-08T09:30:43","guid":{"rendered":"https:\/\/cryptonews.uk.com\/?p=5400"},"modified":"2026-01-08T09:30:43","modified_gmt":"2026-01-08T09:30:43","slug":"nike-sells-rtfkt-igniting-surprise-comeback-for-clone-x-nfts","status":"publish","type":"post","link":"https:\/\/cryptonews.uk.com\/?p=5400","title":{"rendered":"Nike Sells RTFKT, Igniting Surprise Comeback for Clone-X NFTs"},"content":{"rendered":"<p><\/p>\n<div>\n<div id=\"blockquote-block_f442fe01b7259d31b10b52179dc24fe5\" class=\"blockquote-container\" style=\"border-color: #5100fc\">\n<div class=\"blockquote-text\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nike sold its digital fashion studio RTFKT on December 16, ending its high-profile push into blockchain collectibles and digital sneakers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The sale triggered a 200% price rebound for the flagship Clone-X NFT collection, which had previously lost nearly all its value following RTFKT\u2019s shutdown notice.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">While the transaction terms and buyer remain undisclosed, the move aligns with Nike\u2019s strategy to refocus on its core athletic business under new CEO Elliott Hill.<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p>Nike has sold RTFKT, the Non-Fungible Token (NFT) studio behind the Clone-X collection, prompting a sharp rebound in Clone-X prices after months of depressed trading.<\/p>\n<p>Clone-X NFTs rose to about a 0.3 ETH floor following the sale report, up roughly 200% over 24 hours. The collection had fallen as low as 0.07 ETH after RTFKT said it would shut down operations a little over a year ago, leaving Clone-X down about 99.7% from its 2022 peak near 24 ETH during the NFT boom.<\/p>\n<p><strong>Related: Goldman Sachs Sees Regulatory Shift Fuelling Next Phase of Crypto Adoption<\/strong><\/p>\n<p>According to Bloomberg, Nike \u201cquietly\u201d sold RTFKT last month. Nike told the newspaper the sale took effect on Dec. 16, but it did not disclose the buyer or the price.<\/p>\n<p><em>\u201cRTFKT transitioned to a new owner on December 17, launching a new chapter for the company and its community,\u201d <\/em>a spokesperson for Nike said in a statement on Wednesday.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-former-cto-says-story-shall-continue\">Former CTO Says \u201cStory Shall Continue\u201d<\/h2>\n<p>Samuel Cardillo, RTFKT\u2019s former chief technology officer, hinted online that he may be involved in whatever follows. Quoting the sale report, he wrote \u201cthe story shall continue,\u201d and replied to one community question with \u201cyou shall see,\u201d adding, \u201cdid I ever stop being part of the story?\u201d Cardillo has also previously posted that he is no longer affiliated with RTFKT, having left in April 2025.<\/p>\n<p>RTFKT became part of Nike after the sportswear company announced a surprise acquisition of the digital fashion brand in 2020, at the beginning of the NFT mania. It\u2019s one of the most successful NFT projects in terms of earnings, with over US$50 million (AU$74 million) brought in just from airdrops and royalties.<\/p>\n<p>The sale now closes that chapter, while leaving open questions about what happens next for RTFKT\u2019s flagship IP.<\/p>\n<p><strong>Read more: Parcl and Polymarket Bring U.S. Housing Prices to Onchain Prediction Markets<\/strong><\/p>\n<\/p><\/div>\n<p>NFTs,Nike#Nike #Sells #RTFKT #Igniting #Surprise #Comeback #CloneX #NFTs1767864643<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nike sold its digital fashion studio RTFKT on December 16, ending its high-profile push into blockchain collectibles and digital sneakers. The sale triggered a 200% price rebound for the flagship Clone-X NFT collection, which had previously lost nearly all its value following RTFKT\u2019s shutdown notice. While the transaction terms and buyer remain undisclosed, the move<\/p>\n","protected":false},"author":1,"featured_media":5401,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[955,954,952,956,949,951,950,953],"class_list":{"0":"post-5400","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bitcoin","8":"tag-clonex","9":"tag-comeback","10":"tag-igniting","11":"tag-nfts","12":"tag-nike","13":"tag-rtfkt","14":"tag-sells","15":"tag-surprise"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nike Sells RTFKT, Igniting Surprise Comeback for Clone-X NFTs - Crypto News: Latest Cryptocurrency News and Analysis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cryptonews.uk.com\/?p=5400\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nike Sells RTFKT, Igniting Surprise Comeback for Clone-X NFTs\" \/>\n<meta property=\"og:description\" content=\"Nike sold its digital fashion studio RTFKT on December 16, ending its high-profile push into blockchain collectibles and digital sneakers. 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