- Caleb & Brown has expanded into the UK, targeting affluent investors with personalised cryptocurrency brokerage services.
- Swyftx sees strong growth potential as UK digital asset adoption trails Australia, the US and parts of Asia.
- The brokerage aims to fill a gap in private client crypto services while building on its established wealth management model.
Australian digital asset brokerage Caleb & Brown has entered the UK market, bringing its private client cryptocurrency brokerage service to wealthy investors as it expands beyond its established operations in Australia and the United States.
The move follows the company’s 2025 acquisition by Swyftx in a transaction valued at more than AU$100 million and described as the largest crypto acquisition in ANZ history. Caleb & Brown specialises in one-to-one brokerage services for high-net-worth investors and has grown to serve more than 30,000 clients while holding more than £1 billion (AU$1.9 billion) in assets under custody.
Swyftx believes the UK represents a significant opportunity because cryptocurrency adoption remains comparatively low despite the country’s status as one of the world’s leading financial centres. Swyftx Group co-chief executive Andrea Yuen said investment in Bitcoin and other alternative risk assets is four to five times lower than in the US, Australia and parts of Asia, leaving considerable scope for future growth.
Related: Swyftx Becomes First Australian Crypto Exchange to Unite Crypto and Traditional Markets On One Platform
Targeting Wealthy Investors
Research from YouGov indicates affluent United Kingdom investors are more than twice as likely to hold digital assets as the broader market, with about 8% owning Bitcoin or other cryptocurrencies.
Yuen said the UK market has relatively limited private client digital asset services, with many investors potentially preferring tailored brokerage support over a conventional retail crypto exchange model. She said personalised relationships are particularly important for wealthy investors investing in alternative assets, although the level of dedicated broker support can be tailored to each client.
Founded in 2016, Caleb & Brown is extending its client-focused brokerage model into the UK, with its financial promotions approved by FCA-authorised Eightcap Group Limited, which worked with the company to adapt the service for the UK regulatory environment.
Related: Former UK Chancellor Revisits Mini-Budget Fallout, Turns Focus to Bitcoin
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