MrBeast’s Media Empire Lands $200M Bet From Ethereum Powerhouse Bitmine

Bitmine Immersion Technologies, the largest corporate holder of Ethereum (ETH), said it will invest US$200 million (AU$298 million) in Beast Industries, the company behind YouTube creator Jimmy Donaldson, or better known as MrBeast.

Tom Lee, the firm’s Chairman, revealed the deal in an interview with CNBC and is expected to close by Jan. 19.

I think we are easily going to make a moonshot return on that – 10x. He’s the iconic content creator of our generation.

Tom Lee, Bitmine Chairman.

Read more: Analysts Say Stress-Testing Gold vs. Bitcoin Reveals a Clear Winner

Reaching Out to Gen Z?

Beast Industries has built an audience of more than 450 million subscribers across its YouTube channels and has expanded into consumer products such as Feastables chocolate bars and social impact work through Beast Philanthropy. 

Lee said the stake gives it exposure to a brand with strong reach among Gen Z and millennials.

I think it’s part of the sort of evolution of digital platforms and money, and I think it’s really uniting the No. 1 creator in the world with the biggest ethereum platform in the world.

Tom Lee, Bitmine Chairman.

Shortly after the MrBeast announcement, Lee said in a note to investors the same day that the company expects to generate over US$400 million (AU$612 million) in annual pre-tax income from its roughly US$13 billion (AU$19.8 billion) worth of ETH, primarily through staking.

Lee also said Bitmine “probably saved” about US$400 million (AU$612 million) on Ether purchases in recent months, crediting advisory firm MOZAYXX and technician Tom DeMark for the execution strategy. 

Despite that, the company’s ETH position is still showing about US$2.3 billion (AU$3.5 billion) in unrealised losses since it began buying ETH in July, following sharp swings in crypto markets.

Read more: From Mania to Infrastructure: Crypto’s 2026 Setup