X to Roll Out In-App Stock and Crypto Trading as Musk Pushes ‘Everything App’ Vision

X, Elon Musk’s social media platform, plans to let users trade stocks and cryptocurrencies directly from posts, expanding its push into financial services.

Nikita Bier, X’s head of product, said the rollout will include “Smart Cashtags,” a feature designed to make ticker symbols in posts interactive and allow users to place trades from within the app.

I genuinely want crypto to proliferate on X, but applications that create incentives to spam, raid, and harass random users is not the way. It meaningfully degrades the experience for millions of people — only to enrich a few people. And yes, we are launching a number of features in a couple weeks, including Smart Cashtags that will enable you to trade stocks and crypto directly from timeline.

Nikita Bier, X Head of Product.

Read more: Lawmakers Grill SEC Chair Over Crypto Enforcement Pullback and Trump Ties

Gearing Up For X Money

The planned trading tools come as X prepares to launch an external beta of X Money, its in-house payments product. Musk said X Money is already being tested internally and will be released to a limited group of users within one to two months. 

Musk has framed the payments and investing features as steps toward turning X into an “everything app,” where users can communicate, post, transfer money and manage investments without leaving the platform.

Musk’s other companies have prior ties to crypto markets. Tesla holds 11,509 Bitcoin, down from 42,300 bought in early 2021, while SpaceX holds about 8,285 BTC. Musk has also repeatedly promoted Dogecoin (DOGE), crypto’s most popular memecoin, by stating it would soon “go to the moon”.

Related: BlackRock Executive Says 1% Crypto Allocation in Asia Could Unlock Trillions