Ondo surges as Franklin Templeton enters tokenized ETF market

• Ondo price hovered around $0.26 on Thursday.
• A partnership with Franklin Templeton brings $1.7 trillion AUM ETFs on-chain.
• The real-world assets market continues to attract institutional adoption.

The Ondo token traded higher after Ondo Finance announced a key partnership with Franklin Templeton, the global asset manager overseeing $1.7 trillion in assets under management (AUM).

According to the Ondo Finance team, this collaboration is about tokenizing Franklin Templeton’s ETFs to bolster adoption via on-chain access.

The move comes as traditional investment products get increased attention through real-world assets (RWA).

Franklin Templeton’s tokenized ETFs now live on Ondo Global Markets, including the Growth ETF, Income Equity focus ETF and High Yield Corporate ETF.

This launch sees Ondo, a leading RWA protocol, continue to expand its ecosystem. It’s attracting institutional interest amid rising demand for tokenized securities.

“Franklin is partnering with Ondo to have all their ETFs be tokenized so people on-chain can enjoy the awesomeness of cheap beta,” Bloomberg senior ETF analyst Eric Balchunas noted via X.

“Like I’ve been saying, tokenization isn’t a threat to ETFs, on the contrary, it’s a distribution mechanism.”

Ondo, Chainlink and Avalanche are some of the coins riding high on the tokenized assets narrative.

Adoption trends across the globe, with major banks and other top financial institutions keen on a piece of the cake, mean notable long-term gains for ONDO among others.

“Financial assets are becoming software. And as more assets move into the digital wallet-based ecosystem, there’s endless potential for their on-chain utility,” Franklin Templeton’s Robert Crossley said at a tokenization summit in London.

Ondo price analysis

Ondo (ONDO) price reacted bullishly to the announcement, climbing to highs of $0.273.

Despite the optimism around tokenization and real-world assets, RWA ecosystem tokens mirror the broader market in terms of recent performance.

Ondo has traded lower since hitting resistance around $2.00 in late 2024.

The downtrend accelerated below $1.00 in September 2025, with Ondo hitting multi-year lows as cryptocurrencies fell in February this year.

From a technical perspective, key support holds at $0.24 (recent swing low) and $0.21. The latter provides a solid reload zone amid broader market volatility.

Meanwhile, resistance looms at $0.28, with a breakout potentially targeting $0.50.

If Bitcoin maintains stability above $70,000, the next leg up could see ONDO test the $1 mark. Hurdles above this psychological level would be around $1.20 and $1.50.

However, macroeconomic risks like US Federal Reserve rate decisions could combine with geopolitical shocks to cap gains.

BTC is eyeing the $75,000 mark, but an escalation in the Iran war could plunge prices to lows of $50,000.